BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	18 412	-42.2%	15.0%	0	24 373 053	-42.4%	22.7%	0.2	-42.8%
MoM	148 385	-6.3%	15.4%	-1	197 084 075	-6.4%	23.0%	-1.5	-1.3%
YTD	1 244 532	-18.3%	10.6%	0.5	1 586 829 250	4.7%	14.9%	2.2	-22.1%
MAT	2 168 748	-18.1%	10.3%	0.5	2 637 568 362	7.0%	14.4%	2.2	-22.0%
KAPSIKAM
WoW	5 309	-46.4%	1.7%	-0.1	4 578 600	-46.7%	2.8%	-0.2	-44.0%
MoM	44 809	-14.2%	1.8%	-0.2	38 770 532	-14.8%	2.9%	-0.4	-4.2%
YTD	406 821	-17.2%	2.2%	-0.3	348 006 775	6.7%	3.7%	0	-5.7%
MAT	739 387	-15.9%	2.4%	-0.2	600 440 003	11.7%	3.8%	0.2	-8.0%
VIPROSAL
WoW	3 978	-45.4%	1.3%	0	3 268 908	-45.6%	1.9%	-0.1	-44.0%
MoM	33 211	-9.4%	1.3%	-0.1	27 427 340	-8.9%	2.0%	-0.1	-4.4%
YTD	274 455	-31.5%	1.4%	-0.5	220 916 376	-9.9%	2.2%	-0.4	-6.2%
MAT	496 165	-33.6%	1.5%	-0.6	380 985 778	-2.8%	2.3%	-0.2	-8.5%
SULFARGIN
WoW	782	-46.9%	0.3%	0	747 176	-47.3%	0.6%	-0.1	-41.4%
MoM	6 432	5.9%	0.3%	0	6 178 805	3.0%	0.7%	0	5.9%
YTD	41 963	-20.2%	0.3%	-0.1	41 192 738	-4.9%	0.7%	-0.2	7.3%
MAT	71 098	-30.7%	0.3%	-0.2	66 988 303	-9.2%	0.7%	-0.2	6.1%
APILAC
WoW	361	-39.5%	27.8%	2.2	275 957	-42.8%	67.0%	1	-44.4%
MoM	2 465	-27.9%	25.6%	-5.1	1 945 220	-26.8%	65.2%	-7.1	-13.6%
YTD	23 830	-40.7%	26.9%	-9.2	19 798 577	-26.6%	70.0%	-5.5	-20.4%
MAT	42 358	-36.2%	26.5%	-8.8	34 586 950	-18.9%	69.5%	-4.8	-15.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 244 532	-18.3%	10.6%	0.5	1 586 829 250	4.7%	14.9%	2.2	-22.1%
KAPSIKAM	406 821	-17.2%	2.2%	-0.3	348 006 775	6.7%	3.7%	0	-5.7%
VIPROSAL	274 455	-31.5%	1.4%	-0.5	220 916 376	-9.9%	2.2%	-0.4	-6.2%
SULFARGIN	41 963	-20.2%	0.3%	-0.1	41 192 738	-4.9%	0.7%	-0.2	7.3%
APILAC	23 830	-40.7%	26.9%	-9.2	19 798 577	-26.6%	70.0%	-5.5	-20.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 168 748	-18.1%	10.3%	0.5	2 637 568 362	7.0%	14.4%	2.2	-22.0%
KAPSIKAM	739 387	-15.9%	2.4%	-0.2	600 440 003	11.7%	3.8%	0.2	-8.0%
VIPROSAL	496 165	-33.6%	1.5%	-0.6	380 985 778	-2.8%	2.3%	-0.2	-8.5%
SULFARGIN	71 098	-30.7%	0.3%	-0.2	66 988 303	-9.2%	0.7%	-0.2	6.1%
APILAC	42 358	-36.2%	26.5%	-8.8	34 586 950	-18.9%	69.5%	-4.8	-15.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	18 412	-42.2%	15.0%	0	24 373 053	-42.4%	22.7%	0.2	-42.8%
KAPSIKAM	5 309	-46.4%	1.7%	-0.1	4 578 600	-46.7%	2.8%	-0.2	-44.0%
VIPROSAL	3 978	-45.4%	1.3%	0	3 268 908	-45.6%	1.9%	-0.1	-44.0%
SULFARGIN	782	-46.9%	0.3%	0	747 176	-47.3%	0.6%	-0.1	-41.4%
APILAC	361	-39.5%	27.8%	2.2	275 957	-42.8%	67.0%	1	-44.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	148 385	-6.3%	15.4%	-1	197 084 075	-6.4%	23.0%	-1.5	-1.3%
KAPSIKAM	44 809	-14.2%	1.8%	-0.2	38 770 532	-14.8%	2.9%	-0.4	-4.2%
VIPROSAL	33 211	-9.4%	1.3%	-0.1	27 427 340	-8.9%	2.0%	-0.1	-4.4%
SULFARGIN	6 432	5.9%	0.3%	0	6 178 805	3.0%	0.7%	0	5.9%
APILAC	2 465	-27.9%	25.6%	-5.1	1 945 220	-26.8%	65.2%	-7.1	-13.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца